Who actually is adding value to the blogs and twitters we are following? It seems although there are new social sites growing on a daily basis the amount of content out there is stable. In the mid 00’s there was a saying that 90% of the people are consumers where as 10% of the people really add fresh content as images, music or texts to websites. This may or may not be true any more. Most likely the ratio is the same today. But there are many more sharing buttons out there which allows surfers to duplicate links or even whole sources to other sites.
The same content keeps coming back
As the amount of sharing sites increase it is more and more likely that the same content is coming back to us. While there is more or less the same amount of creative people out there to really produce new stuff the number of communication channels increased dramatically in the last 5 years. So if we strip away all the sharing platforms from the content it seems likely that the production of content is stable. While more and more links to that content are circulating.
In this visualization https://dl.dropbox.com/s/e6w0afi4h1rxjo6/statsoftheday_1206.jpg we can learn that 40% of all twitter users do not tweet at all and that many of the news are some girl magazine like things. But still there is a huge amount of links to content shared though this is not further specified in the image linked to above.
This means that the people working to provide sources for the social nets and the internet are still few among many. Since every link has to end in some web page with user generated content there is today a bigger draft by the increasing number of sharing sites only made to forward articles, images, music or videos like pearltrees or pinterest. They provide an increasing number of users in need for links.
A word to those sharing
Many of you may feel totally alright with sharing only, in fact many people are, and if you are one of them then you are among only 9% of all internet users according to the 1% rule. There is an interesting analogy to that kind of participating and the ready-made, also known as objet trouvé. If you have any other websites designed for “sharing only” apart from the aforementioned, please leave a comment in the form next to this post.